YOU CAN’T ALWAYS SEE A CRISIS COMING
The trouble with a crisis is that you often don’t see it coming.
That's why it's essential to have a reputation management plan in place – especially if you think you or your business is immune.
Even the best managed companies run into problems. Even the best loved stars and the most respected business leaders fall foul of the media.
Don’t stick your head in the sand – be ready for anything.
YOU NEED A CRISIS MANAGEMENT PLAN
A reputation management plan can cover everything from a major redundancy to a fire which closes a factory, interrupts production and - perish the thought - results in fatalities.
For over 30 years we have been helping individuals and organisations, large and small, plan for the worst. We've learned that it's sensible to anticipate what you don’t expect so that you’re prepared for anything.
We can help get you prepare for the worst and ensure you are in the best possible position to manage a crisis and defend your reputation, should an incident come out of the blue.
IT STARTS WITH A RISK AUDIT
We start the process by conducting a risk assessment audit to pinpoint where you are vulnerable and exposed.
We then work with you to put in place a bespoke reputation defence plan which can be swung into action at a moment's notice.
It will be a comprehensive plan covering employees, suppliers, investors the press and media and a social media communications. We may even create website pages which will only go live should an incident occur.
It’s a lot of work but it will allow you to sleep easy knowing everything has been taken care of.
CRISIS MANAGEMENT RESPONSIBILITIES
Your reputation management and crisis communications plan will comprise many components including:
- Details of who does what
- Contact information and a manpower alert list
- Press, media and blogger contacts
- Holding statements
- Hidden information pages for your website
- A social media communications strategy
- A plan for customer and supplier communications
- Media monitoring services
- 24-hour press office cover
It’s an extensive list but we can get you prepared and ensure no crisis, big or small, catches you out.